Recently I had a chance to listen to the earnings reports for Apple, Tesla, and Texas Instruments. In no way is this a piece letting you know what companies to buy or giving you financial advice. However, I’m looking at the information from a talent acquisition lens that makes me believe that hardware is where the jobs are going to be and continue to grow. I’m sure you can agree with me when I say we have enough applications that help us with our personal and professional lives. I’m certain that there will be new innovative ideas in the future, but I noticed the bigger play. It is now the everyday devices we use that need the technology embedded into them.
Global Market Insights forecasts that the market for embedded software would increase from $13.5 billion in 2020 to over $21.5 billion in 2027. Currently, there are many industries that use embedded systems. Embedded systems have transformed automation and human-machine interaction, from CT and MRI in the hospital to TMS, industrial robots, and interactive kiosks. The beauty of earnings reports is that you learn what companies are focusing on and where the money is being spent. Here are some highlights I picked out that really show the support for the rise in embedded careers and companies.
Apple Q3 2022 Highlights
Revenue record of $83B | $63.4B on the product side | Record quarter for iPhone
Lockdown Mode is designed to protect journalists and human rights activists at risk of sophisticated digital attacks.
New iOS 16 features include door detection and live captions that support users with disabilities with navigation, health, communications, and more. Also, received FDA approval to track irregular heart rhythms and let users know how long they last in Afib.
Carplay: “We’re improving the driving experience with deeper integration into vehicle hardware, allowing drivers to control their music, change the temperature and monitor their fuel levels, all from a single integrated platform.” - Tim Cook
Texas Instruments Q2 2022 Highlights
Revenue record of $5.2B
Over the past 12 months invested $3.2 billion in R&D and SG&A, invested $2.8 billion in capital expenditures and returned $6.2 billion to owners.
Revenues from the industrial market rose in the high-single digits and those from the automotive market jumped over 20% year over year.
Tesla Q2 2022 Highlights
Revenue of $16.9B | $621M of positive cash flow
The safety team introduced a feature that tensions seat belts if the vision system detects an imminent collision.
Full Self Driving (FSD) is on track to be released in North America. Over 35 million autonomous miles were recorded. (soo much data)